Declaration on the Trademark Filing of “Civitology” and Its Origin
Today, on 15 February 2026, I formally declare that I have filed trademark application for the term “Civitology” under Classes 16, 35, 41, and 42. This filing is undertaken with a clear and limited purpose: to protect the commercial use of the term, prevent misrepresentation, and preserve the authenticity of its origin as a defined scientific discipline. Civitology is conceived as a science of civilisational longevity, and the trademark protection is intended solely to ensure that the term is not commercially diluted, falsely claimed, or used in ways that distort its foundational meaning and intellectual lineage.
At the same time, I unequivocally open Civitology as a science for humanity. Every scholar, scientist, researcher, institution, and thinker across the world is free to study it, expand upon it, critique it, refine it, and use the term in academic, scientific, philosophical, and humanitarian contexts, to expand on it, and to use the term in alignment with its core ideas and principles. The objective is not to restrict knowledge, but to safeguard conceptual integrity while allowing unrestricted intellectual evolution for the collective good of civilisation.
To understand the origin of Civitology, I must state the personal trajectory from which it emerged. As a young boy, I distinctly remember three things about myself. I was deeply patriotic, I often sang patriotic songs in primary school, and I cried while singing them, though I could never fully understand why. In the years that followed, I developed a strong desire to make a world record and become famous, regardless of the field. However, during my school days, my perception gradually shifted from national identity to a broader view of humanity as one collective civilisation. Whenever I learnt about martyrs' stories and saw how their families were left emptied of life, a persistent thought arose in me that wars should not exist at all and that they must be prevented.
This moral discomfort gradually evolved into a more structured and foundational line of thought. As I began to observe that human civilisation was not moving in a direction aligned with long term sustainability, harmony, and survival, these reflections deepened. By around 2011, I had begun informally developing the discourse through conversations with friends and by writing down ideas whenever they originated in my mind. Around the following years, I also learnt about climate change and developed a clear intention to work towards mitigating it, which gradually became an integral part of the same evolving conceptual framework. Alongside the desire to prevent wars, my concerns extended to the systemic issue of global poverty, and the aspiration to end poverty became an integrated component of the same conceptual framework that was forming within me.
In the years that followed and continuing into the present, I have remained engaged in sustained writing, reflection, and conceptual refinement. During this prolonged period, I endured and outlived sustained adversity and dedignification while remaining committed to intellectual work and development. I was not fully aware of the atrocities, sabotage, dehumanisation, and disinformation campaign carried out against me for many years, some of which continue to this day. Despite these circumstances, the conceptual framework continued to mature through long term observation, philosophical inquiry, and disciplined intellectual engagement rather than sudden formation.
In 2024, a formal term for this evolving body of thought was crystallised as “Civitology,” after which it has been further expanded through my quotes, essays, and blog writings. What began as emotional reflections on patriotism, unity of humanity, the futility of wars, the urgency of climate change mitigation, and the moral imperative to end poverty gradually advanced into a coherent intellectual discourse centred on the long term direction of civilisation itself.
Therefore, the trademark filing is to be understood in its correct context. It secures the origin and commercial integrity of the term while leaving the science itself open to global intellectual participation. Any academic, educational, or scientific use aligned with honest inquiry and proper attribution is welcomed and encouraged. The protection is directed only against commercial misuse, deceptive branding, and distortion of conceptual origin.
I do not know how many months or years are ahead of me, but I hold a singular intention: to leave this world better than the one I was born into. Civitology, as a science of civilisational longevity, is offered to humanity in that spirit, as an open intellectual framework dedicated to the long term survival, ethical advancement, and collective well being of human civilisation and all life interconnected with it.
-Leaf (Bharat Luthra)
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